While today’s online consumers may seem fairly savvy, a 2017 study by the Baymard Institute found that 28 percent of e-commerce customers abandon their carts if a website’s checkout process is too complicated. To assist merchants in taking their customers from “add to cart” to “place your order,” National Merchants Association has developed a five-step guide to creating quick, efficient payment experiences.
NMA’s five-step guide:
![5 Steps To The Ultimate Online Payment Experience](https://nationalmerchants.cout.media/wp-content/uploads/2018/04/5-Steps-To-The-Ultimate-Online-Payment-Experience.jpg)