Customer Loyalty and Marketing Your Store’s Payment System
Brick and mortar merchants face an uphill battle. It’s challenging enough driving customers into stores and actually selling products to them, but having to worry about which payment types to accept and how to accept them is a separate, yet crucial issue. Likewise, keeping customers happy and coming back for more is possibly the single-most […]
How To Market Your Payment System
“Merchants may not realize how much of an asset a good terminal or POS system can be. Customers don’t pay any attention to the hardware, but they do want to pay quickly and securely. Any merchant that gets them through the line and out the door efficiently will be perceived by the customer as efficient […]
Loyalty and Rewards Programs and Your Business
Loyalty and rewards programs provide a great way to increase a brand’s visibility and boost sales. In a recent NMA blog entitled, “Loyalty Has Its Rewards,” the importance of implementing loyalty programs was stressed, especially for online stores, as consumers shift more and more into the internet and ecommerce space. But it’s not just online. […]
Terminals vs. POS: Which Do You Need?
So you’ve got your business up and running. You want to start accepting customer payments. You want to batch the day’s reports automatically. You want to track inventory. You want to record employee time. Maybe you want to do all of these things. Or maybe just some of them. Either way, you’ll want a simple […]
Common Types of Fraud
While card-not-present transactions still pose the biggest threat of fraud to merchants, especially in the online space, fraud is not exclusive to payments made with stolen credit card information. Criminals are becoming more sophisticated in their use of malware to command online banking logins via phones, tablets and computers, using stolen bank account details to […]
How To Protect Your Business From Fraud
In response to growing numbers of fraud both in-store and online, merchants are scrambling to find ways to bolster and secure their payment systems. And while staying one step ahead of fraudsters is sometimes easier said than done, merchants are starting to realize the value of protecting their businesses against common types of fraud – […]
Card Present vs. Card Not Present Fraud (CP vs. CNP)
While card-present transactions are relatively safe, card-not-present transactions are quite a bit riskier. These transactions generally require fewer authentication methods or less reliable ones to complete a sale and they don’t have the added security measures that card-present transactions do, namely identification verification and EMV (chip technology). So what exactly are card-not-present transactions? Simply put, […]
Fraud: What Is It and How Can You Protect Your Business From It?
Credit card fraud is certainly a hot topic and quite frankly, it has been ever since cards became a major form of payment. Consumers and merchants alike are growing increasingly concerned with fraud and rightfully so. According to a 2016 Nilson report, losses due to fraud topped $24.71 billion worldwide, representing an increase of 12% […]
Is Cash Still King?
With the recent advancements made in EMV and mobile payments combined with the growing use of each, it’s only natural to assume that cash is on its way out as a popular payment method. In actuality, that’s actually pretty far from the truth, especially in the world’s largest economy, the United States. It’s true that […]
Mobile Payments: What’s The Hold-Up?
There’s no way of getting around it: mobile payments are the future of payments. Even the major credit card companies have anticipated the global shift to mobile by introducing their own versions of these digital wallets, adding to a growing number of established mobile payment solutions like Apple Pay, PayPal, and others. And yet, while […]